A Platform Born Out of Doing the Work Ourselves.
Amalgam was originally built by us when we were running our old accounting firm.
It worked so well that we started selling it to our competitors. Now it's a leading product in the accounting industry.
The Origins of Amalgam
In 2017 Joe launched Calculate, an outsourced controller and fractional CFO business for emerging companies. One of his first hires was Ben, who brought technical acumen along with his financial expertise.
Through our work, we realized the inefficiencies of moving and optimizing client data between systems. Too much of that CSV downloading, password managing, and manual transaction entering.
So as a side project, Ben began writing some scripts to help automate and alleviate that non-value adding work. Soon after those scripts had grown into a full Excel Add-In.
Going to Market
Functionality was rapidly improving over the next couple of years as Calculate was actively using "The HUB" - the original name for our homemade productivity app.
Instead of just downloading data straight to Excel, we were now uploading journal entries, rebuilding account structures, and creating financial packages. The tool was working across the controller, CFO, and tax functions within Calculate.
With all this success internally, other accounting firms started inquiring about our tech-enabled services. We were doing more with fewer hours and our competitors wanted access as well.
Given this market demand we spun out the product as its own company in 2023 and gave it a fresh brand in Amalgam. Ben took the reins with running Amalgam while Joe continued to oversee Calculate.
Today's Business
In 2024, Joe had sold the accounting services firm and rejoined Ben at Amalgam to lead the customer-facing part of the business. Ben focuses on the product side of things and runs the business overall as CEO.
The business has matured into a product that is a market leader in the accounting industry. Amalgam customers range from a solo controller inside a boutique advertising agency to top-10 public CPA firms with hundreds of users.
Ultimately, we love the work and take pride in what the platform can do. Afterall, Amalgam was born out of an accounting firm and we're still excited to share what we've built with others.
See It in Action
If you've scrolled down this far, you've read enough. It's time to try it out. Start a trial or book a demo to see Amalgam in action!
